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Shot of top selling Partner Brand products


In the Aisle and at the Table, Partner Brand Cultivates Good

We call our New Seasons Market private label Partner Brand. That’s because we’re committed to partnerships with small regional producers who share our value of bringing good food to our community. More than 80% of Partner Brand products are made within 500 miles of Portland. We thank you for helping us empower our communities with double points for Neighbor Rewards members on all Partner Brand purchases. 

Cutting boards, a cup of coffee, and partner brand granola on a marble countertop

Featured Partners

Introducing our ever-inspiring partners 

Meet our local heroes. These hardworking, regional producers are responsible for all of the different Partner Brand products you know and love. By supporting them and purchasing their quality products, you can feel good about boosting our local economy. We’re all in this together — strengthening our local supply chain one yummy product at a time. 

Ricardo Baez of Don Pancho Foods

Ricardo Baez

Don Pancho Foods

This is Ricardo Baez. He’s president of Don Pancho Foods and the maker of your favorite New Seasons Market tortilla chips. The Puentes family launched their business in 1979, specializing in the delicious, authentic Mexican foods we consider ourselves lucky to carry.

Cory Carman of Carman Ranch standing in grass by a fence

Carman Ranch

Cory Carman

Meet the 4th generation rancher who co-founded Carman Ranch, Cory Carman. Along with Carman Ranch’s exceptional grass-fed beef, they make all of our tasty Partner Brand bone broths and beef jerky. Carman’s co-op of family ranchers is Regenfied verified and we’re big fans.

Adam Berger of Rallenti Pasta with a pan of macaroni

Rallenti Pasta

Adam Berger

Adam Berger owns Rallenti Pasta, and crafts all of our slow-dried, high-quality Partner Brand dried pastas from local ingredients. Years ago, he trained in pasta making in Piedmont, Italy. These days, Berger owns Montelupo Italian Market.

Heidi Lovig of Heidi Ho Foods with her plant-based dips and sauces

Heidi Ho Foods

Heidi Lovig

As founder of Heidi Ho Foods, Heidi Lovig’s passion is making whole food ingredients into awesome plant-powered products. Did you see her on Shark Tank?! Every Partner Brand plant-based dip and sauce recipe comes from her kitchen. Plus they’re all soy, gluten, dairy, and corn-free.

Daniel Wavrin of Ferndale Farmstead holding fresh cheese with an adorable baby cow

Ferndale Farmstead

Daniel Wavrin

Fans of our Partner Brand fresh and creamy whole milk mozzarella already know how talented Daniel Wavrin is. He’s the 2nd generation cheese artisan and Ferndale co-founder making it. All of their feed-to-cheese cheeses are crafted from milk from their farm and Italian cultures.

Mama Pauline and Affouet Price, Hibisbloom

Partner Fund

Since its launch, Partner Fund has distributed over $250k in low-interest loans to local business owners in support of their critical business needs—for everything from purchasing production equipment to branding. We believe in prioritizing people and paying it forward fairly and transparently.