PRIVATE LABEL WITH A PURPOSE
In the Aisle and at the Table, Partnership Cultivates Good
Discover New Seasons Brand, our private label with a purpose, celebrating the best of the Pacific Northwest. When possible, we work directly with small, local producers who share our passion for fresh, local food and strong communities. With over 80% of products sourced within 500 miles of Portland, New Seasons Brand brings the best of the region right to your table.
We’re also committed to sustainable farming and climate-friendly practices. Through our partnership with Zero Foodprint, every New Seasons Brand purchase helps fund the Restore Northwest grant program—supporting farmers who care for the land and the future of our food system.
Shop locally. Support sustainability. Taste the difference with New Seasons Brand.
Ricardo Baez
Don Pancho Foods
This is Ricardo Baez. He’s president of Don Pancho Foods and the maker of your favorite New Seasons Market tortilla chips. The Puentes family launched their business in 1979, specializing in the delicious, authentic Mexican foods we consider ourselves lucky to carry.
Rallenti Pasta
Adam Berger
Adam Berger owns Rallenti Pasta, and crafts all of our slow-dried, high-quality New Seasons Brand dried pastas from local ingredients. Years ago, he trained in pasta making in Piedmont, Italy. These days, Berger owns Montelupo Italian Market.
Ferndale Farmstead
Daniel Wavrin
Fans of our New Seasons Brand fresh and creamy whole milk mozzarella already know how talented Daniel Wavrin is. He’s the 2nd generation cheese artisan and Ferndale co-founder making it. All of their feed-to-cheese cheeses are crafted from milk from their farm and Italian cultures.
Ranger Chocolate Co.
George Domurot & David Beanland
We love Ranger Chocolate, a Portland favorite for bean-to-bar chocolate. Made with organic, fair trade, and sustainably sourced cacao, their chocolate is as thoughtful as it is delicious—and they’re also the folks who make New Seasons Nature’s Granola!
