sustainable seafood — taste the difference
enjoy every moist flaky bite
our salmon cakes are good and good for you
Now that's sustainable seafood!
caught locally and sustinably

Responsibly fished and always fresh

Here in the Northwest, fishing has been a way of life for thousands of years—and we’d like to help ensure that our rivers and oceans remain viable for many years to come. That’s why we’re committed to sustainable seafood sourcing, with three key tenets guiding our practices.

We carry sustainable seafood.

Drawing on the guidelines established by monterey Bay aquarium and Blue Ocean Institute, we sell seafood designated as Green Label (best choices) or Yellow Label (good alternatives). You’ll never see Red Label (non-sustainable) seafood in our cases.

We buy directly and locally whenever possible.

Knowing our partners by their first names not only helps to ensure we have the freshest seafood available, it also helps independent fishermen stay solvent by making sure they receive a fair price for their hard work.

We pass our knowledge on to you.

We make sure that our staff are well-informed when it comes to the sources and harvesting practices used by our fishermen.

Reinholdt Fisheries

Northwest Coast

Line fishermen Jerry and Tom Reinholdt really know their business—and we’re lucky to know Jerry and Tom.

“You’re getting the best halibut in the world,” says Jerry Reinholdt.  And he repeats it: “In the world.” Jerry’s a 40-year vet of the Seafood Producers’ Co-op, and he’s been supplying New Seasons Market with wild-caught hook-and-line fish since the day we opened. He fishes salmon and albacore for us, mostly, while his brother, Tom, catches the halibut up in Alaska. “By Sunday morning,” he explains, “we know which boats are producing best, and which are first at dock. We get the halibut off the boat, ice it down, and get it to your stores in about 24 hours. Since we piggy-back our shipments on passenger flights, there’s hardly any carbon footprint.” But when Jerry and his brother aren’t working long hours getting you the freshest fish available, what do they do to unwind? “Well,” Jerry tells us, “we like to go fishing.”

Fishpeople of the Pacific Northwest

Otis, OR

Quality, price, source and flavor are all important when choosing seafood, but what if you could have it all? Fishpeople of the Pacific Northwest is a B Corporation seeking to change our relationship to the ocean with delicious seafood meals that support fishermen, the coastal Oregon economy and the fish in the sea. 

"We created our company to find a way to keep the added value of a seafood brand in our local community, while educating consumers about the health and environmental benefits of making good seafood choices," says the team. "We believe that by creating seafood entrees that are sustainable, local, affordable, healthy, and delicious, we can create support a seafood industry that works hard to protect our watery habitat and help fish populations thrive." 

It’s a lofty goal, but it’s working: the company serves up delicious, chef-inspired entrees, bisques and chowder—and each product can be traced back to its source with a simple visit to the Fishpeople web site. The food inside is made with simple, whole ingredients. The fish is selected based on Fishpeople’s own strict rating system, and their “poach-in-pouch” cooking method keeps the meals handy and cooking odors low. The pouches retail for just $5.99 each — a bargain for a tasty seafood dinner. Look for them in front of your seafood case, then visit their website and track your pouch. 

 


Nisbet Oyster Co., Inc.

Willapa Bay, Washington

Nisbet Oyster Company’s “Fresher Under Pressure” process means fresh, raw, preshucked and pasteurized oysters full of naturally delicious flavor. These oysters have been subjected to very high pressure, which crushes naturally occurring pathogens and shucks the oyster right in its shell. Each oyster is individually banded; just remove the band and enjoy! 
 Did you know: that oysters are naturally nutritious, low in cholesterol, sodium and fat, and rich in Omega-3 and -6 fatty acids, vitamins like B12, and minerals like zinc, calcium and iron.

Visit their website


Bristol Bay Salmon

Bristol Bay, Alaska

Bristol Bay Salmon comes from the eastern-most arm of the Bering Sea — home to nearly one-third of the world's salmon population. The waterways of Bristol Bay provide spawning grounds for all species of wild Pacific salmon: king, coho, sockeye, chum and pink. Aside from a $2 billion fishing industry, Bristol Bay is also the gateway to Katmai National Park and Preserve. Currently threatened by the proposed Pebble Mine, Bristol Bay Salmon directly benefit from our support.

Iliamna Fish Company

Portland, OR

Iliamna Fish Company, based in Portland, was founded by a third generation family of Alaskans who were looking for a new way to do business. When co-founder Reid Ten Kley and his team began dipping their toes into the waters of this new direct-sales concept, we became their first retail customer. By appealing to discerning customers who care about the source of their salmon dinners, Iliamna Fish Company has built a growing client base among reputable restaurants in Portland, Oregon, and Brooklyn, New York — and with us. We’re proud to support sustainable fishing, an effort we started with Iliamna and will continue for generations to come.

Visit their website.

Image by Corey Arnold. 


Linda Brand Crab

Ilwaco, Washington

Every year, we anticipate the arrival of Dungeness Crab from Linda Brand Crab. Why? Linda Brand Crab catches all their crab on one boat and cooks them onsite. We consistenty buy our Dungeness crab directly from founders John and Patricia Edwards, who operate out of Ilwaco, Washington, near the mouth of the Columbia River. Marine biologists often ride along to monitor the health of the crab population, and John and Patricia are careful to release females and younger, fertile males to help maintain the health of the fishery. This is the freshest, best-tasting crab out there!

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Where does your fish come from? Find out here.

Your consumer choices make a difference. Buy seafood from the green or yellow columns to support those fisheries and fish farms that support sustainable practices.


Best Choices

Good Alternatives

Seafood to Avoid


Abalone (Farmed)

Catfish (US Farmed)

Clams (Farmed)

Cod: Pacific
(Trap or Hook)

Crab: Dungeness, Snow
(OR, WA)

Halibut: Pacific

Lobster: Spiny (US)

Mussels (Farmed)

Oysters (Farmed)

Pollock (Wild AK)

Sablefish/Black Cod (OR, AK)

Salmon (Wild AK)

Sardines

Shrimp: Pink (OR)

Spot Prawn (OR, AL)

Striped Bass (Farmed)

Sturgeon Caviar (Farmed)

Tilapia (Farmed)

Trout: Rainbow (Farmed)

Tuna:
Albacore, Bigeye, Yellowfin
(Troll/Pole)

White Seabass

Basa/Tra (Farmed)

Clams (Wild)

Cod: Pacific
(Long-Line or Trawl)

Crab: King (AK),
Snow (US), Imitation Dogfish (BC) *

Lingcod

Lobster: American/Maine

Mahi Mahi, Dolphinfish,
Dorado (US Atlantic)

Oysters (Wild) *

Rockfish
(Hook AK or BC) *

Sablefish/Black Cod
(CA, OR or WA)

Salmon
(Wild CA or WA)

Sanddabs: Pacific

Scallops: Bay, Sea

Shrimp
(US Farmed or Wild)

Sole
(English, Dover, Petrale, Rex)

Spot Prawn (US)

Squid

Sturgeon
(Wild OR or WA)

Swordfish (US) *

Tuna: Albacore, Bigeye,
Yellowfin (Long-Line) *

Tuna: Canned Light

Tuna:
Canned White/Albacore *


Chilean Seabass/Toothfish *

Cod: Atlantic

Crab: King (Imported)

Dogfish (US) *

Grenadier/Pacific Roughy

Lobster: Spiny (Caribbean)

Monkfish

Orange Roughy *

Rockfish (Trawl) *

Salmon
(Farmed including Atlantic) *

Sharks *

Shrimp
(Imported, Farmed or Wild)

Sturgeon,* Caviar
(Imported, Wild)

Swordfish (Imported) *

Tuna: Bluefin *

Limit consumption of these types of seafood due to concerns about mercury or other contaminants.

The seafood recommendations in this guide are credited to the Monterey Bay Aquarium Foundation.


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