New Seasons Health Food Store Team| New Seasons Market

Our Team

a portrait of forrest h

Forrest Hoffmaster

Chief Executive Officer

As our chief executive officer, Forrest is dedicated to helping our staff, their teams, and our company grow in a balanced, sustainable, and socially responsible way. His passion to foster a thriving local food economy extends through a commitment to support the mission-based organizations with whom New Seasons and New Leaf do business, and reflects his strong belief that we each have the gifts and power to create positive change in the world one community at a time.

Forrest brings more than 25 years of finance and accounting experience to his role. Nineteen of those years were in grocery retail, beginning with Texas-based Central Market-HEB, where he first trained in operations, and Whole Foods Market. Forrest joined New Seasons Market as CFO in 2016 leading finance, accounting and technology, focused on driving value through strategic planning and organizational alignment. He became co-president in January 2018, overseeing business development, real estate, finance, technology and data, before assuming the role of chief executive officer in January 2019.

Forrest is a leader, mentor, and teacher on business as a force for good, conscious leadership, and connecting personal purpose to the work we choose. When he’s not working, you’ll find him travelling, visiting his two older daughters, camping, or writing. His favorite thing to eat is anything served with passion and a good story shared with friends.

As our chief executive officer, Forrest is dedicated to helping our staff, their teams, and our company grow in a balanced, sustainable, and socially responsible way. His passion to foster a thriving local food economy extends through a commitment to support the mission-based organizations with whom New Seasons and New Leaf do business, and reflects his strong belief that we each have the gifts and power to create positive change in the world one community at a time. Forrest brings more than 25 years of finance and accounting experience to his role. Nineteen of those years were in grocery retail, beginning with Texas-based Central Market-HEB, where he first trained in operations, and Whole Foods Market. Forrest joined New Seasons Market as CFO in 2016 leading finance, accounting and... Read More...

Photo of Kristi McFarland - Chief Strategy Officer

Kristi McFarland

Chief Strategy Officer

As chief strategy officer, Kristi is responsible for building meaningful business strategy tied to our company mission. She is focused on bringing the unique heritage and vision of the company forward, sharing great food with our customers, and enabling our staff to grow in their careers. She believes all of us bring something extraordinary to the table, and that lays the foundation for strong, vibrant communities and businesses.

Kristi joined New Seasons Market as chief people officer in 2014, guiding human resources, leading new store operations and building the company’s position as an employer of choice. She became co-president in 2018, overseeing the company’s people strategy, advancing progressive workplace practices, leading community relations, and strengthening brand engagement. Before New Seasons, Kristi spent 20 years in retail, leading organizational innovation, culture, and brand strategy at Peet’s Coffee & Tea, and held HR leadership roles at retailers such as Gap Inc., Williams-Sonoma and Banana Republic.

She cares deeply about expanding access to healthy food; she serves on the board of directors at Zenger Farm, a working urban farm that models, promotes, and educates about sustainable food systems, environmental stewardship, community development, and access to good food for all. When she’s not working you’ll find her out in nature, preferably where there are mountains and snow. She loves to cook for friends and family, and especially loves making delicious kitchen messes with her sisters.

As chief strategy officer, Kristi is responsible for building meaningful business strategy tied to our company mission. She is focused on bringing the unique heritage and vision of the company forward, sharing great food with our customers, and enabling our staff to grow in their careers. She believes all of us bring something extraordinary to the table, and that lays the foundation for strong, vibrant communities and businesses. Kristi joined New Seasons Market as chief people officer in 2014, guiding human resources, leading new store operations and building the company’s position as an employer of choice. She became co-president in 2018, overseeing the company’s people strategy, advancing progressive workplace practices, leading community relations, and strengthening brand... Read More...

a portrait of mark

Mark Law

Chief Operations Officer

Mark oversees New Seasons Market’s store operations and merchandising team. Formerly a VP of Operations for Whole Foods, Mark brings extensive experience in natural and organic grocery to the table. And it’s all hands-on: Mark’s work at Whole Foods ranged from assistant manager and store manager positions, to specialty merchandising, to VP of Purchasing—all for the company’s Rocky Mountain region. The result? Mark brings a seasoned, spot-on approach to store operations. Before Whole Foods, Mark worked in marketing and communications, which may explain both his love of the word “pithy” and his unofficial role as “catch phrase guy.” Sadly, Mark Law never went to law school—but that’s ok, because we think he rules.

Mark oversees New Seasons Market’s store operations and merchandising team. Formerly a VP of Operations for Whole Foods, Mark brings extensive experience in natural and organic grocery to the table. And it’s all hands-on: Mark’s work at Whole Foods ranged from assistant manager and store manager positions, to specialty merchandising, to VP of Purchasing—all for the company’s Rocky Mountain region. The result? Mark brings a seasoned, spot-on approach to store operations. Before Whole Foods, Mark worked in marketing and communications, which may explain both his love of the word “pithy” and his unofficial role as “catch phrase guy.” Sadly, Mark Law never went to law school—but that’s ok, because we think he rules.

woman in store smiling at the camera

Mary Wright

Chief Marketing Officer

As our Chief Marketing Officer, Mary brings her passion for leading teams and building compelling brands to the table. With over 25 years of marketing, merchandising and retail experience, including a 12-year stint with New England based retailer, Hannaford Supermarkets, and marketing leadership roles with Timberland, Nestlé and Johnson & Johnson, Mary continues to be inspired by the talented teams and community at the heart of strong brand identity, growth and success.

Mary joined New Seasons Market, and sister company, New Leaf Community Markets in 2016 as Vice President of the NorCal region and relocated to Portland, OR, in 2018 to take up her current position.

When Mary isn’t at New Seasons, you can find her exploring Portland’s many hiking trails, traveling, reading, or spending time with family and friends.

As our Chief Marketing Officer, Mary brings her passion for leading teams and building compelling brands to the table. With over 25 years of marketing, merchandising and retail experience, including a 12-year stint with New England based retailer, Hannaford Supermarkets, and marketing leadership roles with Timberland, Nestlé and Johnson & Johnson, Mary continues to be inspired by the talented teams and community at the heart of strong brand identity, growth and success. Mary joined New Seasons Market, and sister company, New Leaf Community Markets in 2016 as Vice President of the NorCal region and relocated to Portland, OR, in 2018 to take up her current position. When Mary isn’t at New Seasons, you can find her exploring Portland’s many hiking trails, traveling, reading, or... Read More...