New Seasons Market Seafood - New Seasons Market

Seafood


Aquaculture has been practiced around the world for hundreds of years, and today around half of the seafood eaten in the U.S. is farmed. But only when good practices are used to limit environmental impact does it become sustainable aquaculture!

Our standards have always been high, so it’s taken quite a while for a sustainable salmon farming method to meet them.


 

In our Oregon and Washington stores, we carry sustainably farmed Atlantic Sapphire salmon. 

Atlantic Sapphire brand logo on left next to a plate of baked salmon with asparagus, greens and lemon.

Only in the past few years have Recirculating Aquaculture Systems (RAS), also known as “closed-containment systems”, emerged as a method of Atlantic salmon production.

One of the pioneers in this method is Atlantic Sapphire whose cutting-edge Oceanus concept provides ideal living conditions to optimize salmon growth, and because the method is land-based, it has no impact on wild species or the environment, making it the most sustainable salmon in the world!

Monterey Bay Aquarium Seafood Watch "Best Choice" logo

Rated a Green/Best Choice by Monterey Bay Aquarium’s Seafood Watch program, their controlled environment uses no pesticides, antibiotics, GMO’s or synthetic color, giving the salmon a mild flavor and buttery texture.

This evolution in farming is unaffected by weather, ocean pollutants, and outside interference, making the salmon more consistent and available fresh, year-round.

 


 

In our Sunnyvale store, we carry sustainably farmed Verlasso salmon.

Located in a remote area of Chile among the fjords of Patagonia, Verlasso is an aquaculture pioneer—raising salmon in clean, crystal clear water with strong ocean currents, which provides the perfect natural habitat to raise salmon that are active, strong, and healthy.

Working closely with local communities to reduce environmental impact and maintain a healthy ocean environment, their innovative and sustainable farming techniques support continuous improvement in Chilean Patagonia and the well-being of the Chilean people.​

A leader in sustainable practices for nearly a decade, they’re the first ocean-raised Atlantic salmon to earn a Yellow/Good Alternative rating by Monterey Bay Aquarium’s Seafood Watch program.

Raised without antibiotics or hormones, Verlasso salmon has a buttery mouth feel, firm texture and mild flavor. ​