Jerry Reinholdt’s a 40-year vet of the Seafood Producers’ Co-op, and he’s been supplying New Seasons Market with wild-caught hook-and-line fish since the day we opened. Jerry and his son Jasper fish salmon and albacore for us, while his brother, Tom, catches the halibut up in Alaska. “By Sunday morning,” he explains, “we know which boats are producing best, and which are first at dock. We get the halibut off the boat, ice it down, and get it to your stores in about 24 hours. Since we piggy-back our shipments on passenger flights, there’s hardly any carbon footprint.”
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